Who Currently Owns NASCAR?

The History of NASCAR Ownership

NASCAR is a hugely popular motorsport event in the United States, attracting millions of viewers and fans every year. The history of ownership of the organization dates back to its founding in 1948. NASCAR was originally owned by the France family, who founded and developed this sport into what it is today.

NASCAR was founded by William France Sr., who was a mechanic and gas station owner, in Daytona Beach, Florida, in 1948. France Sr. was also the co-founder of Daytona International Speedway, which has been the venue for many of the most famous NASCAR races. Following his death in 1992, his son, Bill France Jr., took over control of the organization.

Under Bill France Jr.’s leadership, NASCAR grew into a multibillion-dollar organization with a loyal fan base and a strong presence on television and social media. Bill Jr. was instrumental in negotiating deals with broadcasters and sponsors, which helped NASCAR become one of the top sports franchises in the country.

In 2003, Bill Jr. retired as the Chairman and CEO of NASCAR, passing the reins to his son, Brian France. Brian continued to lead the organization for more than a decade. During his tenure, NASCAR implemented several changes aimed at modernizing the sport, including a playoff-style system for determining the champion.

In 2018, Brian France stepped down as NASCAR’s CEO after being arrested for driving under the influence of alcohol. He was replaced by Jim France, who is William France Sr.’s brother and Brian’s uncle. Jim France was appointed to the role of interim CEO, but his leadership has proven to be very successful, and he continues to lead the company today.

Currently, the France family still owns a significant stake in NASCAR. Jim France serves as the Chairman and CEO of the organization, and his niece, Lesa France Kennedy, is the Executive Vice Chair. NASCAR is a privately owned company, and very little information is made public about the company’s financial affairs.

In recent years, NASCAR has faced some challenges, including declining attendance to its events and a drop in television ratings. However, the company remains one of the most popular sports franchises in the country, and the France family continues to hold a strong grip on its ownership. The family’s long-term involvement and commitment to the sport, coupled with the new leadership under Jim France, provide an optimistic view of the future of NASCAR.

The Beginning of NASCAR

In the aftermath of World War II, Americans were eager for entertainment, and stock car races were becoming increasingly popular. However, the lack of uniform regulations led to inconsistencies in the races, making it difficult for fans to keep up with the sport. To address this issue, William France Sr. founded the National Association for Stock Car Auto Racing in 1948.

Initially, NASCAR was just an idea, a vision that sprouted in the mind of a man who had worked multiple jobs his entire life and had a keen interest in cars. Born in Washington, D.C. in 1909, France moved to Daytona Beach, Florida, in 1935. He tried various professions before settling in as a mechanic and operating his service station. France eventually started organizing races on the beach with his buddies, which became a popular local attraction, but he felt they needed a governing body to take the sport to the next level.

France’s idea gave birth to the first official NASCAR race held on Daytona Beach in February 1948, which was open to any driver who showed up with a car and was willing to pay the entry fee. That first Daytona race drew a crowd of over 15,000. It was the beginning of the explosion in the popularity of stock car racing throughout the United States.

NASCAR provided standardized rules and regulations, resulting in fair and equal opportunities to all participants. Every car had to go through rigorous inspections before each race, ensuring that safety and performance standards were met. NASCAR also emphasized driver safety through its strict guidelines on car design and handling. With these guidelines in place, the sport grew, and over the years, NASCAR became a symbol of American sports and culture.

In 1959, William France Sr. oversaw the construction of the Daytona International Speedway, the first modern super-speedway, which firmly established Daytona Beach as the world’s center for stock car racing and NASCAR’s headquarters. France Sr. was not the kind of person to let success get to his head, though. He remained focused on the growth of NASCAR and his dedication to fairplay.

After William France Sr. passed away in 1992, his son, Bill France Jr., took over as NASCAR chairman and CEO. He continued his father’s legacy and nurtured NASCAR into a multi-billion-dollar industry, expanding its reach to all corners of the country. During his tenure, the sport continued to grow and prosper, as tracks and events were added, and the fan base multiplied.

Following Bill France Jr.’s retirement in 2003, his son, Brian France, took over as the CEO and chairman of the organization.

Today, the France family still owns and operates NASCAR. Brian France holds the title of CEO, while his sister, Lesa France Kennedy, is the CEO of the International Speedway Corporation, which owns and manages 13 major motorsports facilities, including Daytona International Speedway. Together they lead a company that operates and promotes over 1,200 races annually across the United States, showcasing the thrill and excitement of stock car racing to millions of fans.

Family Business

For many years, NASCAR was predominantly a family business, with the France family owning and operating the organization. The France family has been a fixture in the sport since its founding in 1948 by Bill France Sr. He had a vision of creating an organization that would organize and govern stock car racing. It all started in the small town of Daytona Beach, Florida.

Bill France Sr. was a racer and mechanic, who saw an opportunity to organize the various races taking place around the country. He was able to unify the different races and tracks under one organization, which helped standardize the rules and increase the popularity of the sport.

For decades, the France family had complete control over NASCAR, making all the decisions regarding its operations, sustainability, and expansion. The family’s leadership continued with Bill France Jr., who served as the CEO from 1972 to 2003.

When Bill France Jr. passed away in 2007, his son Brian France took over as the CEO. Under his leadership, NASCAR underwent significant changes and made several moves aimed at increasing the sport’s visibility and presence. There were several new initiatives, including the ESPN partnership and the launch of the Chase for the Cup playoffs.

Brian France retired from the position in August 2018, following an arrest for driving under the influence. His uncle, Jim France, took over the responsibilities of CEO temporarily. Jim France was previously the vice chairman and executive vice president of NASCAR and was instrumental in the organization’s operations since its inception.

The France family’s ownership continued until 2018 when the family announced that it had sold NASCAR to the media and entertainment company, NASCAR Holdings Inc. NASCAR Holdings Inc. is a privately owned company, and the France family retains an interest in the organization.

The sale has brought new life into NASCAR, as the new ownership group continues to work towards making the sport more relevant to a broader audience. There are new initiatives, including the addition of new tracks, partnerships with major companies, and increased television coverage.

Despite the change in ownership, the France family’s impact on NASCAR cannot be overstated. Their leadership and vision helped establish the sport as a major player in the world of professional sports. NASCAR continues to be a family-oriented organization, with many drivers coming from a racing family.

In conclusion, the France family has been an integral part of NASCAR’s journey from its humble beginnings in Daytona Beach to its current status as a major sports organization. Their leadership and vision have helped the sport grow and thrive for generations. Although the family sold the organization in 2018, their impact on the sport’s culture and tradition will always be felt. NASCAR continues to be a family business, with many of the drivers and teams coming from racing families.

Current Ownership

NASCAR has a fascinating history and has undergone significant changes since its inception in 1948. Today, in 2021, it is owned by the NASCAR Holdings Group, LLC, a joint venture between the Roval LLC and a group of investors.

The ownership of NASCAR has changed hands over the years, and this has had a significant impact on the organization itself. In the ’90s, for example, NASCAR went public, which allowed fans, investors, and others to own a piece of the organization. However, after a few years of being publicly traded, NASCAR went private once again, and the France family regained control of the company.

The France family had a significant impact on the organization and controlled NASCAR for several decades. But in late 2018, Jim France, the founder’s grandson and son of then-CEO Brian France, stepped in when his brother was arrested for DUI. Jim became the interim CEO, and he began to make some significant changes.

One of the most significant changes that Jim France implemented was the creation of the NASCAR Holdings Group, LLC. This joint venture between the Roval LLC and a group of investors purchased NASCAR from the France family. The Roval is an entity formed by Jim France himself to own and operate certain Nascar assets. The other investors involved in this purchase remain unnamed.

Jim France’s purchase of NASCAR was somewhat surprising, given that he had previously not been a significant player in the organization’s operations. However, he had been a long-term investor in NASCAR and had a vested interest in the organization’s success.

In addition to the ownership structure change, Jim France has also made some significant changes to NASCAR’s leadership and operations. He has brought in new executives to help guide the organization and has focused on improving the racing experience for both fans and drivers.

Overall, NASCAR’s ownership has been somewhat turbulent over the years, but the current ownership structure seems to be stable. Jim France’s leadership has been praised by many, and the creation of the NASCAR Holdings Group, LLC has provided a structure that should allow the organization to be successful in the long run.

Impact of Ownership Change

The recent sale of NASCAR has had a significant impact on the sport that has been in existence for over 70 years. The privately-owned racing league was sold to the entertainment company, NASCAR Holdings, for a reported $2 billion in late 2019. Since then, there have been noticeable changes in the administration of NASCAR that has affected the sport’s operations, marketing, and fan-base.

New Ownership, New Possibilities

Under its new ownership, NASCAR has a new set of priorities that have been embraced by the league’s leaders. This new sense of direction has brought about initiatives such as the revamping of the leadership structure, the expansion of eSports, and the pursuit of new technology partnerships. The increased focus on innovation and diversification has attracted a younger audience, who is tech-savvy and enjoys esports, music, and pop culture.

The Charge for Diversity and Inclusion

NASCAR has also put significant efforts into increasing diversity in the sport. With the sport historically lacking diversity among its drivers and fans, NASCAR aims to change that narrative, targeting fans and drivers from different backgrounds while working to make NASCAR more accessible to minorities. One notable initiative is the Drive for Diversity program, which provides opportunities for young and promising drivers from diverse communities to upskill and gain exposure to the sport’s top tier.

The Expansion of NASCAR Globally

The new owners have set their sights on taking NASCAR worldwide. With the intention of making NASCAR a global sport, the new leadership has aggressively pursued international markets and partnerships. The potential for NASCAR to go international has been received positively among fans, who have shown a growing interest in NASCAR’s expansion to different parts of the world.

A Shift in NASCAR Regulations

The sale of NASCAR has also led to an overhaul of NASCAR regulations, with the authorities reviewing different aspects of the sport, such as the rules of racing, technical specifications, and the duration of races. Changes and amendments have been made to these regulations to keep up with changing times and to enhance the fan experience. Some of the changes have included reducing the number of crew members allowed on pit road and phasing in a new in-car camera system in the cars to provide a more immersive experience for fans.

A Fresh Approach to Sponsorship and Branding

The sale of NASCAR has brought about a fresh approach to sponsorship and branding for the racing league. The driving force behind this is a shift towards digital marketing instead of traditional advertising methods. The sponsorship model has also changed, with the new owners focusing on fewer sponsorships in favor of multiple-year contracts to increase revenues and build long-term relationships with the partners.

The Bottom Line: Increasing NASCAR Revenue and Profits

The sale of NASCAR has brought about a new era of business for the sport, mostly focused on enhancing revenues and profits. Since the acquisition, NASCAR has seen a considerable increase in revenue from television and live-streaming partnerships. Furthermore, NASCAR has announced significant sponsorship deals with well-known brands such as Geico, Busch Beer, Coca-Cola, and Ally. All these moves signal a new era for NASCAR under the leadership of NASCAR Holdings.


The sale of NASCAR has had a profound impact on the sport, with the new ownership signaling a new era for the racing league. NASCAR aims to attract more diverse audiences, pursue new partnerships, revise NASCAR regulations, and expand beyond American borders. All these initiatives are aligned to bolstering revenues and profits, making NASCAR an even more successful racing entity in the years to come.